Roca Video

Professional Video Services For Broadcast, Installation, Concert & Special Events

Who We Are

Service, Flexibility, Expertise

ROCA Video is a supplier of scenic video displays for broadcast, concert, and corporate installations.  The company specializes in providing engineering solutions for complex set designs that employ multiple media display elements (i.e., LED, projection, video wall) and content server options (i.e., Catalyst, d3, Hippo).  Given our association with VER – we work with the leading set designers, producers and content providers worldwide – providing unequaled service for your event.



ROCA Video USA, Inc. is headed by Joe Sarchet (aka Joey Roca) who for many years represented Gearhouse Group, Ltd. and PSL USA from Los Angeles.  Since 2003 – he has raised the bar when it comes to customer service, delivery, and pricing for broadcast video.  Simply put – Joe delivers the goods.

Lead engineer for ROCA is Ian Henderson (aka The Farmer).  Based in the UK, Ian is world-renowned and has been an essential member of ROCA since the beginning.  At the helm of everyone from Madonna  to Rihanna – every element of production benefits from Ian on show site.  Just ask.

Arguably the best Crew Chief ever created – Don Thompson (aka Captain Video) has also been with ROCA since the start.  Certified LED engineer for all products available – Don runs a tight ship – guaranteeing delivery on-time, with no over-time, and always within budget.

Our projection department is headed by Bill Smythe.  You might say – a Hollywood legend – but that would be kind!  Suffice to say that Bill can project with any machine, anywhere, anytime with stunning effect.


Completing our team are A-List LED & Video technicians who have earned their stripes worldwide. The best have always been with us – Ed Lawlor, Kris May, Brian Pelkey, Robert Streeper, Eddie Pabon, Patrick Wambold, Alba Valles Novella and, of course, Fluffy.